Samsung launched the Galaxy On7 Prime, a phone that will apparently transform your shopping experience, in India on Wednesday. The Galaxy On7 Prime will be an Amazon India-exclusive in the country and will be available for buying in two versions: one with 3GB RAM and 32GB storage for Rs 12,990, and another with 4GB RAM and 64GB storage for Rs 14,990. Both the versions will be available in black and gold from January 20.
The Galaxy On7 Prime isn’t technically a new phone but a rehashed version of phones like the Galaxy On Nxt (that has been around since 2016) and the Galaxy J7 Prime. Even in its current avatar, we’ve already been fine tuned with all its hardware specs since Amazon India has been teasing the phone for quite some time now. Only its price and availability details were kept under the wraps. The company finally took the wraps off of both these specifics on Wednesday. At the same time, it announced Samsung Mall, an app that seems to be specifically designed for the Indian market and its various online shopping platforms.
The Galaxy On7 Prime will be the first Samsung phone to ship with Samsung Mall on-board although it’s likely to find its way to other Samsung phones in the near future.
While Amazon India has been teasing the Galaxy On7 Prime for a while now, it was only recently that it started teasing Samsung Mall specifics as well. Much to Samsung’s dismay, the online retail website left very little to the imagination with regards to Samsung Mall, although the finer details like how the app would actually work and whether or not there would be any AI-angle to it were kept under the wraps.
The company finally took the wraps off of all these specifics on Wednesday. The Samsung Mall will work across online shopping platforms — meaning you’ll be able to use it across Amazon, Jabong, Shop Clues and others — and will have visual search as one of its key features. Samsung is, in fact, touting three features of the Mall app:
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— Visual search that would allow you to click photos of a product (or use a generic image already stored in your phone’s gallery) and then search for the same online
— A single interface that would allow you to search and shop across multiple online shopping sites
— Universal cart that would allow you to add products from multiple online shopping sites and review them in a single cart
Samsung Mall can work via its dedicated app, or directly from the camera and gallery apps. Under the hood, Samsung Mall, uses what the company calls an intelligent assistant although it’s different from Bixby: Samsung’s in-house virtual assistant.
Samsung isn’t new to introducing India-specific apps and features. The company previously launched a stripped down version of Samsung Pay, aka Samsung Pay Mini, which works seamlessly on mid-tier and budget handsets. The Galaxy On7 Prime, for the record, will also support Samsung Pay Mini out-of-the-box.
SAMSUNG GALAXY ON7 PRIME: SPECS AND FEATURES
Coming to the Galaxy On7 Prime, Samsung’s new phone doesn’t look any different from the company’s other On-range phones. The Samsung On7 Prime boasts of a full metal unibody — 2.5D glass — with a front-mounted fingerprint scanner. It comes with a 5.5-inch 1080p IPS LCD display. The phone is powered by a 1.6GHz octa-core Exynos 7870 processor clubbed with up to 4GB RAM and up to 64GB of internal storage which is further expandable by up to 256GB via microSD card.
The dual-SIM phone runs Android 7.1.1 Nougat-based Experience UI and supports 4G LTE connectivity option.
The Galaxy On7 Prime sports a 13-megapixel camera on the rear with f/1.9 aperture, autofocus and LED flash. Samsung is probably using the same camera set-up (sans the flash) on the front as well since the Galaxy On7 Prime comes with a 13-megapixel camera on the front again with f/1.9 aperture.
The phone is further backed by a 3,300 mAh battery.
Key Samsung nuggets like S Power planning and S Secure stay put on the Galaxy On7 Prime as well. The S Power planning is essentially a battery saving feature that allows users to reserve the phone’s battery for calls, extend its battery time in general and forward calls when it is running low on juice. The S Secure feature on the other hand allows users to lock and hide their applications, secure Wi-Fi and create a separate Secure folder for images and applications.